Football season is upon us and I would be lying if I said I was excited. I was able to keep the sport out of my house for years but as my son grew bigger everyone would ask “Does he play Football?” Coaches would watch him play Lacrosse and remind me just how great he would be at football. The conditioning would be great for the off-season and he would remain in-game mode. So here we are today, a football family…
So when it comes to my children I stay in mommy mode. Whether I am giving hugs and high fives for great grades, yelling encouraging words during a game or handing out punishments for bad behavior. It is a constant of who I am and I love it. That love also comes with a protective side where I ensure they are not exposed to certain things.
It’s clear that the game of football is no longer about being the fastest or strongest on the field; it’s about being the smartest, on and off the field. The game is relying more on science and technology to help evolve players into elite athletes with the implementation of sensor, cooling/heating and grip technologies. Smarter Football can embody many forms including:
- Safe tackling
- Proper nutrition
- Excellent sportsmanship
- Maintaining good grades
At Riddell, Smarter Football manifests itself in the way the brand integrates engineering expertise with new data and cutting-edge materials to develop protective equipment. Over the years, Riddell has:
- Collected over 10 years of head impact data and research with biomarkers through a partnership with TGen and the University of Arizona
- Developed and introduced the first flexible football helmet with the Riddell SpeedFlex in 2014
- Launched Riddell’s InSite Impact Response System, which helps thousands of football programs improve their playing techniques and acts as an extra set of eyes for coaches and training staff
- Launched Precision-Fit, a process that utilizes 3D scanning techniques to build a completely custom-fitting helmet for the individual player.
Join Riddell and share the story of how you want to help your community and/or school play Smarter Football. Riddell has pledged to donate up to 100,000 in equipment grants to deserving programs that will show how upgraded gear will strengthen the team's commitment to Smarter Football. Entries will be accepted from August 1 through August 31, 2017 via the website at Riddell.com/SmarterFootball. Winners announced during the 2017 football season.
Disclosure: This is a sponsored post for SheSpeaks/Riddell but all opinions belong to Life in Pumps.