For the majority of people, price is the first and most important factor when shopping for clothes. If you belong to this category, chances are that whenever you shop, you think of numbers i.e., how many shirts can I get in $X? How much discount will I get in this sale? And so on. However, what we don’t think about is how our fashion choices can affect the environment. In fact, most of us are oblivious about the fact that the apparel industry is the second-largest polluter in the world – that’s right.
Knowing this, it’s no surprise that eco-friendly fashion is becoming increasingly popular all over the globe. Some clothing brands have become the pioneers of eco-friendly fashion by actively working on transitioning toward a more sustainable manufacturing process. An example of such brands is Nordstrom.
Nordstrom is one of the largest fashion retailers in the US, offering a large variety of fine clothing and accessories for men, women, and kids. The brand was founded more than 100 years ago in 1901 and has evolved from a small shop in Seattle to the leading fashion retailer it is today with close to 350 outlets and other locations throughout the U.S, Canada, and Puerto Rico. With a commitment to providing its customers with the best products as well as customer service, the brand continues to grow and evolve every day, and has recently launched another product category i.e. Sustainable Style.
As the leading fashion retailer in the US, Nordstrom took swift action and introduced an eco-friendly category that includes 3 types of products/brands: companies that responsibly make their clothing in factories that meet all social and environmental quality standards, brands that give back to environmental causes, and/or labels whose clothing contains eco-friendly materials that have been sustainably sourced.
The announcement came earlier this year after Nordstrom was selected by the French President Emmanuel Macron to assist him in fighting the climate crisis by minimizing the fashion industry’s impact on the oceans, climate, and biodiversity. This was done under the G7 Fashion Pact, which includes 31 other global retailers as well.
This new addition in Nordstrom’s clothing categories is the first-of-its-kind for any US multi-brand fashion retailer. The category includes 2,000 items from 90 brands, including Nordstrom’s private label Treasure & Bond, Reformation, Patagonia, S’well, Eileen Fisher, Veja, Toms, Caudalie, and many more. Apart from this, there are some up and coming brands as well, such as Girlfriend Collective, a brand that makes leggings from recycled plastic bottles and fishing nets. As for the collection of products, it’s the same as you’d find in any other category – shirts, dresses, denim, sweaters, zip-ups, wedges, running shoes, and their likes.
It’s true that on a greater scale, the topic of sustainability is largely a nuanced and complex conversation, involving several opinions. It’s also true that sustainability in fashion and retail is a concept that’s difficult to grasp but at the same time, we have brands like Nordstrom that are actively working towards a more eco-friendly future.
Although the Sustainable Style product category is the first step taken by Nordstrom towards its sustainability goal, it shows that the brand is indulging itself in the conversation. The company has also stated that it will be responsive to customer feedback and evolve the classifications, which is a small ray of hope for eco-enthusiasts.
The Nordstrom Anniversary Sale 2020
The Nordstrom Anniversary Sale is a big hit amongst all types of customers. From fancy beauty products and apparel to designer shoes and home decor, the company offers big discounts and savings across all categories. For some, it’s a great opportunity to stock up on everyday luxe items such as shampoos and underwear while for people like us, the sale is the only way to get their hands on the in-season designer pieces that we wouldn’t be able to afford otherwise.
Like all other events in 2020, the Nordstrom Anniversary Sale is also operating a bit differently this year. For starters, the weeks-long sale usually takes place every year in the first week of August but was a bit delayed this year due to the COVID-19 pandemic. The Nordstrom anniversary sale 2020 opens on August 19th for the general public. Moreover, instead of releasing a sale catalog, Nordstorm is running an online preview of all the items on sale so you can scoop out the ones you like and buy them from any of their outlets.
Nordstrom offers exciting discounts for its loyal customers. If you’re from the general public, you can still use your Nordy Club Personal Double Points Day to earn 2x the points on your purchases on any day you choose. Besides this, Nordstrom is also offering a deal where if you become a new credit card member and make a purchase that same day, you'll receive a $60 Bonus Note. You can use this for a future purchase.
There are three cards offered by Nordstrom: the Nordstrom Retail Visa Card, the Nordstrom Visa Signature, and the Nordstrom Visa Platinum. All of them are co-branded with Visa and issued by TD Bank. The cards come with varying levels of perks and benefits. As for the approval, it is based on creditworthiness. Once your card application is approved, you can start using it immediately via the Nordstrom app. We highly recommend that you sign up for one before the sale if you want to enjoy the full benefits.
There’s no doubt that in a world where brands are concerned about their profits only, Nordstorm is actively trying to bring a change. This shows that the brand cares for more than just its profits.