“What Drives Her” A Chat with Women in Automotive

"What Drives Her" A Chat with Women in Automotive 1
growingbig | Life in Pumps
This post is in partnership with Girls Guide to Cars, all opinions are my own.

Why are people surprised when women express a passion for cars? Who deemed them gender specific? Women in Automotive do exist.

As a child, I remember being criticized for playing with matchbox cars. I was so proud because my dad bought them and a favorite stuffed toy that I had been eyeing. The comments quickly put a damper on the fun, but luckily my parents encouraged me to follow my own path and that is why I have an affinity to cars. Fast cars, big cars, colorful cars, I like them all!

Nissan Armada and Simba Lion King. What Drives Her Chicago luncheon. Girls Drive cars
growingbig | Life in Pumps Front Seat of the Nissan Armada with Simba

In February, I head to the Chicago Auto Show as one of their top “100 A-list media and top-tier influencers” for a deep dive into the industry’s latest concept vehicles, safety technology & telematics  before the show officially opens on February 8th.

brown skin girls in the Toyota Landcruiser- what drives her
growingbig | Life in Pumps

The “What Drives Her” luncheon will focus on how women are shifting the public conversation, how they are building careers in automotive and how they are impacting sales and economic trends. According to A Girls Guide to Cars, “Women are the most influential auto buyers; they buy or influence the purchase of 85% of all cars. Yet they only hold 27% of jobs and can be elusive for marketers to reach.”

In partnership with Women in Automotive and A Girls Guide to Cars, the fourth annual What Drives Her Luncheon will uncover and illuminate how women are changing the automotive business from the inside. 

Women and men who work in the automotive business are invited to join us for a  day of robust conversations and panel discussions about the impact that women have in the automotive industry.

What Drives Her Luncheon

Date: Friday February 7, 2020

Time: 11:30 AM – 2:30 PM

Where: Chicago Auto Show, McCormick Place, 2301 S King Dr, Chicago, IL 60616

Attendance is free but registration is required. Details can be found here or you can learn more from the Facebook Event Page.

This year’s speakers include: 

No worries if you can't be there in person. Follow along and join the conversation using #WDHCAS2020 on Facebook, Twitter, and Instagram

Welcome to my home on the web... I’m Tomika, the thought leader behind Life in Pumps. I love all things fashion, fun & travel! I’m a wife and mother of two very active teenagers. I'm a social butterfly and passionate about advocating for breast cancer disparities and the benefits of organics. Follow along as I believe life is more fun when you actually live it!

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