This back-to-school season Old Navy asked kids at Boys & Girls Clubs around the country what it means to be #Unlimited. The result? An inspirational song and music video featuring some of AwesomenessTV’s biggest stars that launches July 28th on youtube.com/oldnavy. In partnership with AwesomenessTV, Old Navy interviewed kids at Boys & Girls Clubs from San Francisco to New York City about what makes them feel #Unlimited. Their words inspired a powerful new song that Old Navy hopes will empower kids of all ages this back-to-school season.
Written by acclaimed music producer Cisco Adler and Alex Aiono, the song is performed by AwesomenessTV talents Alex Aiono, the Cimorelli sisters, Jordyn Jones, Josh Levi, Mahogany Lox and YouTuber Megan Nicole. YouTube music video director and musician Kurt Hugo Schneider directed the video and captured it in one continuous take.
The 2014 #Unlimited video, which secured an Emmy nomination and over five million views, featured a young girl facing her personal anxiety and doubt on her first day of school.
This year’s music video features talent dressed in special edition Old Navy #Unlimited t-shirts. The shirts are available for girls and boys in Old Navy stores and online. Designed to give back, 20 percent of the proceeds, up to US$75,000, from sales of the shirts in the U.S. and Canada will help support BGCA and BGCC. Visit www.oldnavy.com/unlimited to learn more.
The tees are the centerpiece of a larger Camp Old Navy fundraising effort to benefit BGCA and BGCC. From July 24 to August 19, 2015, Old Navy will match in-store customer donations to BGCA and BGCC up to US$415,000. Customers can participate in the fundraiser by donating at the register at all stores, buying an #Unlimited tee or downloading the #Unlimited song at oldnavy.bandcamp.com. Donations from song downloads, which Old Navy will match up to US$10,000, will be donated directly to Boys & Girls Club of Malibu where songwriter Cisco Adler is an active supporter.
I downloaded my song and purchased the shirt, what about you?