Have you noticed an increase in the number of faux fur items that are available? These items are taking over runways in New York City and Paris. Faux fur continues to be on trend and in demand. It is a move in the right direction and big retailers are seeing that we want to save the animals.
Nordstrom is paying attention and according to Kitty Block, the president and CEO of the Humane Society of the United States, will be the first U.S.-based retailer to ban exotic animal skins. This policy extends to Nordstrom Rack and Last Chance stores as well as all Nordstrom's e-commerce sites.
“As a leading fashion retailer, we're committed to delivering the best possible service and merchandise for our customers. Delivering on that commitment means continually listening to customer feedback and evolving our product offering to ensure we're meeting their needs,” said Teri Bariquit, chief merchandising officer at Nordstrom. “As part of our ongoing product evolution, we've been working with the Humane Society of the United States and recently made the decision to stop offering products made with genuine fur or exotic animal skin in any of our stores or online.
Nordstrom private label brands haven't used these materials for years, so extending this policy to all the brands we carry is a natural next step for our business according to Nordstrom Chief Merchandising Officer, Teri Bariquit. The company will continue to encourage brands to take a different approach to their products that include exotic animal skins and fur.
Effective the end of 2021, Nordstrom will alignment with the Fur Free Alliance’s guidelines and includes animals killed solely for the use of their fur, including (but not limited to): mink, fox, lynx, chinchilla, rabbit, coyote, astrakhan/karakul lamb, kangaroo and racoon dog.
Nordstrom joins over 1,000 other companies that have taken the pledge to take real animal fur out of their inventories. As more brands lean towards more sustainable fashion, the list will continue to grow.
Why This is Important?
Fur farming is toxic and inhumane. The process of killing an animal for vanity reasons should alarm you. While these fur products often provide lots of warmth is it really needed. There are lots of other options available.
What's in your closet?